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September 01 4:00 AM

Route 2, 3, 4

Routes 2, 3, 4: The stop at the airport has moved to the general public traffic lanes on the lower loop of Airport Way. The stop is located from pillar 14 to pillar 17 at the end of the arrivals pick up lanes

September 07 6:00 AM

Route 45

Route 45: detour The intersection of Idaho Ctr Blvd & Cherry Ln will be closed from 5/16/23 to 10/30/23 due to construction. The buses will detour from Idaho Ctr Blvd to Franklin Rd, then onto Black Cat Road to Cherry Ln. No stops will be missed.

September 07 6:00 AM

Route 42

Route 42 - Stop at Franklin & Robinson Rd SEC is closed due to construction. No Temp stop placed. Passengers can use the stop in front of Amazon listed as Franklin & Robinson Rd SWM.

September 08 7:00 AM

Route 16, 17

Route 16 and 17: due to construction on both the 16 and 17 expect delays.

September 22 12:00 AM

Route 17

Route 17: the outbound stop on Warm Springs and Walnut is closed; temp stop placed 300' far side.

Home > Advertising


The bus system is a vibrant community of engaged riders. Thousands of people within the surrounding area access fixed routes on a daily basis, commuting to historic and developing neighborhoods. When advertising with Valley Regional Transit, companies have the opportunity to speak directly to their audience with localized, relevant, impactful messaging within the Boise metropolitan area.

bus fully wrapped in advertising in boise

Bus Advertising in the Treasure Valley


Advertising Options with Valley Regional Transit

Companies have access to a few tools unique to one of the most popular public transportation systems in the entire state. Our staff can help you place paid media in transit, across transit shelters, and on bus benches. Each option provides a location-specific opportunity to reach community members.

Exterior bus advertising is available in full, half, and tail wraps. There are also curbside, streetside, and tail panels of various sizes. Transit shelters and bus stop benches provide a static location to engage an audience, and are available in various locations throughout the Treasure Valley. Interior bus advertising includes placement via posters, the ceiling, bulkheads, and flooring.


Advertising Rates and Metrics with Valley Regional Transit

Placing media with VRT is fair and straightforward. We have set rates with clearly defined parameters as to who our audience is and how many are traveling within our transit system. Design templates and specifications are clearly stipulated and available for review at any time.

Download Media Kit Download bus design templates Read our advertising policy


Market Research on Boise’s Growth

Boise was named the fastest growing city in the U.S. in 2018. With that growth in population, there’s been a significant influx in economic activity and, notably, traffic congestion. Within the Treasure Valley, streets and public transportation are being trafficked at ever-increasing rates.

Given the increase of new digital media channels and the fractured attention spans that come with them, out of home (OOH) advertising remains a clear, focused method of reaching consumers. According to a survey conducted by the Outdoor Advertising Association of America and the Nielsen Corporation:

  • 66% of smartphone users took some type of action after seeing an OOH advertisement in the past year, and over 4 in 10 used online search to look up information.
  • OOH ad viewers are more likely to be both younger and have higher incomes than the general population.
  • In-store, 39% of 999 survey respondents noticed a directional OOH ad, 20% of OOH viewers visited immediately after seeing the ad, and 74% of those visitors made a purchase.


Let’s Talk

Contact Rich Marks at (916)844-5203 or

Bus advertising Boise

Get the Kit

The VRT Media Kit includes everything you need to get started with transit advertising.

View Media Kit

Ready to Make an Impact?

To learn more about advertising options, including bus design templates, Contact Richard Marks at (916) 844-5203 or