September 01 4:00 AM
Route 2, 3, 4Routes 2, 3, 4: The stop at the airport has moved to the general public traffic lanes on the lower loop of Airport Way. The stop is located from pillar 14 to pillar 17 at the end of the arrivals pick up lanes
Routes 2, 3, 4: The stop at the airport has moved to the general public traffic lanes on the lower loop of Airport Way. The stop is located from pillar 14 to pillar 17 at the end of the arrivals pick up lanes
Route 45: detour The intersection of Idaho Ctr Blvd & Cherry Ln will be closed from 5/16/23 to 10/30/23 due to construction. The buses will detour from Idaho Ctr Blvd to Franklin Rd, then onto Black Cat Road to Cherry Ln. No stops will be missed.
Route 42 - Stop at Franklin & Robinson Rd SEC is closed due to construction. No Temp stop placed. Passengers can use the stop in front of Amazon listed as Franklin & Robinson Rd SWM.
Route 16 and 17: due to construction on both the 16 and 17 expect delays.
Route 17: the outbound stop on Warm Springs and Walnut is closed; temp stop placed 300' far side.
The bus system is a vibrant community of engaged riders. Thousands of people within the surrounding area access fixed routes on a daily basis, commuting to historic and developing neighborhoods. When advertising with Valley Regional Transit, companies have the opportunity to speak directly to their audience with localized, relevant, impactful messaging within the Boise metropolitan area.
Companies have access to a few tools unique to one of the most popular public transportation systems in the entire state. Our staff can help you place paid media in transit, across transit shelters, and on bus benches. Each option provides a location-specific opportunity to reach community members.
Exterior bus advertising is available in full, half, and tail wraps. There are also curbside, streetside, and tail panels of various sizes. Transit shelters and bus stop benches provide a static location to engage an audience, and are available in various locations throughout the Treasure Valley. Interior bus advertising includes placement via posters, the ceiling, bulkheads, and flooring.
Placing media with VRT is fair and straightforward. We have set rates with clearly defined parameters as to who our audience is and how many are traveling within our transit system. Design templates and specifications are clearly stipulated and available for review at any time.
Download Media Kit Download bus design templates Read our advertising policy
Boise was named the fastest growing city in the U.S. in 2018. With that growth in population, there’s been a significant influx in economic activity and, notably, traffic congestion. Within the Treasure Valley, streets and public transportation are being trafficked at ever-increasing rates.
Given the increase of new digital media channels and the fractured attention spans that come with them, out of home (OOH) advertising remains a clear, focused method of reaching consumers. According to a survey conducted by the Outdoor Advertising Association of America and the Nielsen Corporation:
Contact Rich Marks at (916)844-5203 or rmarks@ridevrt.org.
To learn more about advertising options, including bus design templates, Contact Richard Marks at (916) 844-5203 or rmarks@valleyregionaltransit.org.