Out of Home Advertising in the Treasure Valley

Advertising

The bus system is a vibrant community of engaged riders. Thousands of people within the surrounding area access fixed routes on a daily basis, commuting to historic and developing neighborhoods. When advertising with Valley Regional Transit, companies have the opportunity to speak directly to their audience with localized, relevant, impactful messaging within the Boise metropolitan area.

Bus Advertising in the Treasure Valley

Advertising Options with Valley Regional Transit

Companies have access to a few tools unique to one of the most popular public transportation systems in the entire state. Our staff can help you place paid media in transit, across transit shelters, and on bus benches. Each option provides a location-specific opportunity to reach community members.

Exterior bus advertising is available in full, half, and tail wraps. There are also curbside, streetside, and tail panels of various sizes. Transit shelters and bus stop benches provide a static location to engage an audience, and are available in various locations throughout the Treasure Valley. Interior bus advertising includes placement via posters, the ceiling, bulkheads, and flooring.

Advertising Rates and Metrics with Valley Regional Transit

Placing media with VRT is fair and straightforward. We have set rates with clearly defined parameters as to who our audience is and how many are traveling within our transit system. Design templates and specifications are clearly stipulated and available for review at any time.

Download Media Kit Download bus design templates Read our advertising policy

Market Research on Boise’s Growth

Boise was named the fastest growing city in the U.S. in 2018. With that growth in population, there’s been a significant influx in economic activity and, notably, traffic congestion. Within the Treasure Valley, streets and public transportation are being trafficked at ever-increasing rates.

Given the increase of new digital media channels and the fractured attention spans that come with them, out of home (OOH) advertising remains a clear, focused method of reaching consumers. According to a survey conducted by the Outdoor Advertising Association of America and the Nielsen Corporation:

66% of smartphone users took some type of action after seeing an OOH advertisement in the past year, and over 4 in 10 used online search to look up information.
OOH ad viewers are more likely to be both younger and have higher incomes than the general population.
In-store, 39% of 999 survey respondents noticed a directional OOH ad, 20% of OOH viewers visited immediately after seeing the ad, and 74% of those visitors made a purchase.