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February 08 12:00 AM


Inbound stop on Idaho and 5th is closed, no temp stop placed due to construction in the area.

February 02 12:00 AM


Outbound Route 6 at Orchard and Franklin stop is closed, placed temp stop in front of Gas station.

February 05 6:00 AM

Route 40, 43

13th St. in Downtown Boise will be closed between Front St and Main St from 2/5/2024 to 3/20/2024. Operators will take the Fairview exit (exit 3), and follow Fairview until it curves to the right and becomes Main St. No stops will be missed. Any passengers that have to be dropped off at Main & 13th on route 40, will be dropped off on the nearside of the intersection.

February 09 3:00 PM

Route 40, 43

Inbound PM routes 40 and 43 - Idaho & 5th St. closed due to construction. No temp stop placed, but passengers can use Idaho & 3rd St, or Idaho & 9th St. Detour is right on 3rd st, left on Bannock, left on 6th St, right on Idaho St.

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The bus system is a vibrant community of engaged riders. Thousands of people within the surrounding area access fixed routes on a daily basis, commuting to historic and developing neighborhoods. When advertising with Valley Regional Transit, companies have the opportunity to speak directly to their audience with localized, relevant, impactful messaging within the Boise metropolitan area.

bus fully wrapped in advertising in boise

Bus Advertising in the Treasure Valley


Advertising Options with Valley Regional Transit

Companies have access to a few tools unique to one of the most popular public transportation systems in the entire state. Our staff can help you place paid media in transit, across transit shelters, and on bus benches. Each option provides a location-specific opportunity to reach community members.

Exterior bus advertising is available in full, half, and tail wraps. There are also curbside, streetside, and tail panels of various sizes. Interior bus advertising includes placement via posters, the ceiling, bulkheads, and flooring. Transit shelters and bus stop benches provide a static location to engage an audience and are available in various locations throughout the Treasure Valley.

Interested in bus bench advertising? VRT works with Creative Outdoor Advertising (COA) to place bench ads.

Connect with COA
Advertising Rates and Metrics with Valley Regional Transit

Placing media with VRT is fair and straightforward. We have set rates with clearly defined parameters as to who our audience is and how many are traveling within our transit system. Design templates and specifications are clearly stipulated and available for review at any time.

Download Media Kit Read our advertising policy


Market Research on Boise’s Growth

Boise is one of the fastest-growing cities in the U.S. With that growth in population, there’s been a significant influx in economic activity and, notably, traffic congestion. Within the Treasure Valley, streets and public transportation are being trafficked at ever-increasing rates.

Given the increase of new digital media channels and the fractured attention spans that come with them, out of home (OOH) advertising remains a clear, focused method of reaching consumers. According to a survey conducted by the Outdoor Advertising Association of America and the Nielsen Corporation:

  • 66% of smartphone users took some type of action after seeing an OOH advertisement in the past year, and over 4 in 10 used online search to look up information.
  • OOH ad viewers are more likely to be both younger and have higher incomes than the general population.
  • In-store, 39% of 999 survey respondents noticed a directional OOH ad, 20% of OOH viewers visited immediately after seeing the ad, and 74% of those visitors made a purchase.


Let’s Talk

Contact Rich Marks at (916)844-5203 or

Bus advertising Boise

Get the Kit

The VRT Media Kit includes everything you need to get started with transit advertising.

Download Media Kit

Ready to Make an Impact?

To learn more about advertising options, including bus design templates, Contact Rich Marks at (916) 844-5203 or